9 Best Content Planning Tools in 2026

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TL;DR

• Content planning tools help teams organize ideas, workflows, timelines, and publishing across multiple channels.
• Modern tools often combine planning, collaboration, scheduling, and performance insights into one system.
• The right tool depends on team size, content volume, and how closely planning ties into execution.
• Strong planning tools reduce missed deadlines, content gaps, and workflow bottlenecks.

Strategy, workflows, and processes require more than simple calendars and spreadsheets. Today, teams juggle ideation, approvals, production timelines, distribution, and performance tracking across multiple platforms.

Content planning tools exist to bring structure to that chaos. Some focus on collecting content inputs and managing workflows.

Others help teams visualize schedules, collaborate across departments, or align content with broader marketing goals.

With the right tool, you can break down processes and select software that supports strategy and execution without adding unnecessary complexity.

What Are Content Planning Tools?

Content planning tools are platforms designed to help individuals and teams organize the entire content lifecycle, from idea intake and editorial calendars to collaboration, scheduling, and optimization.

Rather than serving a single function, many modern tools support multiple stages of planning, allowing teams to coordinate people, deadlines, assets, and publishing channels in one place.

Some tools emphasize structure and approvals. Others focus on calendars, workflows, or performance insights. Together, they form a planning system that helps teams publish consistently, stay aligned, and scale content without losing visibility or control.

Best Content Planning Tools In 2026

1. Content Snare

Overview

Content Snare streamlines the process of collecting content and assets from clients or internal stakeholders. It replaces scattered emails and follow-ups with structured requests and reminders.

Key Benefits

• Centralized content intake
• Automated reminders for contributors
• Reduces delays during planning stages

Best For
Agencies and teams managing content submissions from multiple contributors.

Pricing
Subscription-based plans with usage tiers.

2. Monday

Overview

Monday is a flexible work management platform that supports content planning through customizable boards, timelines, and workflows. Teams can adapt it to match their editorial process, content planning, and collaboration.

Key Benefits

• Visual content timelines and calendars
• Highly customizable workflows
• Strong collaboration features

Best For
Teams needing adaptable planning systems across departments.

Pricing
Tiered pricing based on users and features.

3. Sendible

Overview

Sendible combines content planning with social media scheduling and performance tracking. It allows teams to plan, approve, and publish content across multiple social platforms. An entire month of social media posts can be produced in just 35 minutes.

Key Benefits

• Unified content and social planning
• Approval workflows built in
• Analytics for published content

Best For
Marketing teams managing social-first content strategies.

Pricing
Monthly plans based on users and profiles.

4. Hubspot

Overview

HubSpot offers content planning as part of its broader marketing platform. Editorial calendars, collaboration tools, and performance insights help teams align content with campaigns. Now, marketing, sales, and customer service can excel in specific domains.

Key Benefits

• Integrated content calendar
• Planning tied to CRM and marketing data
• Built-in analytics and optimization

Best For
Teams aligning content planning with inbound marketing strategies.

Pricing
Free tools available with paid marketing hubs.

5. CoSchedule

Overview

CoSchedule is built specifically for content and marketing planning. It provides editorial calendars, task management, and campaign coordination in one platform. With content strategies and social media management, marketers create, schedule, publish, and measure efforts with AI-driven insights.

Key Benefits

• Purpose-built editorial calendars
• Campaign-level planning visibility
• Clear task ownership

Best For
Content teams focused on consistent publishing schedules.

Pricing
Subscription plans based on team size and features.

6. Wistia

Overview

Wistia supports content planning by helping teams organize, publish, and measure video content. It’s often used alongside broader planning tools to manage video workflows.

Key Benefits

• Video content organization
• Engagement and performance insights
• Supports video-driven strategies

Best For
Teams planning content around video marketing.

Pricing
Free plan available with paid upgrades.

7. Wrike

Overview

Wrike is a project management platform that adapts well to content planning. It supports structured workflows, approvals, and visibility across complex content operations. Real-time dashboards and automation capabilities reduce redundant tasks and free up time for value-driven activities.

Key Benefits

• Robust workflow management
• Clear task dependencies
• Scales for large teams

Best For
Enterprises managing multi-stage content workflows.

Pricing
Free tier with paid plans for advanced features.

8. Hootsuite

Overview

Hootsuite combines content planning with social scheduling and monitoring. It allows teams to plan content calendars while coordinating distribution. Multiple profiles combined with the social media calendar make it easy to remain proactive.  

Key Benefits

• Social content calendar views
• Team collaboration and approvals
• Scheduling across platforms

Best For
Teams planning and distributing social content.

Pricing
Subscription plans based on users and accounts.

9. MarketMuse

Overview

MarketMuse supports content planning through research, topic modeling, and prioritization. It helps teams decide what to create before production begins. Precise insights uncover what’s working with AI technology so you can optimize your strategy efficiently.

Key Benefits

• Data-driven content prioritization
• Topic and gap analysis
• Supports long-term planning

Best For
Teams planning content based on search demand and authority.

Pricing
Free limited access with paid plans.

How Can Content Planning Tools Benefit You

Content creation, team coordination, and content optimization lead to an engaging experience. The use of these tools result in well-organized and high-quality articles, videos, and more.

With content calendars and scheduling features, you can rely on consistent updates to keep your audience engaged.

Tailor your content to unique preferences to enhance relevance and deliver more value. With meaningful content, you can spark likes, shares, and discussions.

Final Thoughts

Content management processes and strategy optimization helps you achieve more success. Use this guide to select the most suitable content planning tool for your organization’s unique needs and goals.

For impactful content planning, assess current skill levels and skill levels now. Your selection determines the journey. Take action.

Frequently Asked Questions

What is a content planning tool?

A content planning tool helps teams organize ideas, workflows, timelines, and publishing schedules so content can be created and distributed consistently.

Do content planning tools replace project management software?

Some tools overlap, but many teams use content planning tools alongside broader project management platforms.

Are content planning tools only for large teams?

No. Many tools scale from solo creators to enterprise teams depending on needs.

Can content planning tools improve content performance?

Yes. Better planning leads to consistency, alignment, and fewer missed opportunities.