How to Start An Online Reselling Business Fast in 2024

Business partners viewing stats for an online reselling business

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A digital revolution continues to unfold in 2024, with e-commerce and online businesses experiencing an unprecedented boom. This surge, driven by Gen Z consumers’ craving for sustainability, sees digital channels poised to represent a staggering 75.6% of total US resale volume by 2025.

Dominant sectors? Apparel, electronics, and home goods. It’s no secret that many established companies shy away from selling used products. This leaves a wide-open field for aspiring entrepreneurs to seize the opportunity and launch an online reselling business.

The appeal? Rapid growth, particularly if your target market includes the thrifty Gen Z demographic, which constitutes a notable 20% of the U.S. population. This post provides a roadmap for launching your own online resale business swiftly, so take notes.

What is a Reseller Business?

The world of remote work is vast and varied. Nestled within it is the increasingly popular reseller business model. An online store operates much like dropshipping. It sources a diverse range of products from suppliers and offers them to consumers through a website or platform.

It’s convenient for shoppers because they can shop without leaving their homes. However, it’s important to note that a reseller business differs significantly from other e-commerce models. It seeks out used, low-cost products and then increases the sales price to generate profit.

You can sell clothing, shoes, or even items you buy from garage sales, estate sales, or even thrift stores. The sky’s the limit. There’s no need to invest in manufacturing, and product development is not a concern. This makes it a flexible and scalable online business idea.

Why Reselling Is a Profitable Business Model

Peel back the layers of a reseller business model, and you’ll find a thriving scene. Why? Favorable economics. People who own their own online store purchase goods and services in bulk from manufacturers. This unlocks substantial discounts. Profit hinges on products, demand, and competition which favors niche markets.

Beyond the economics, it caters directly to the evolving preferences of consumers. Today’s online shoppers value information, ease of use, security, satisfaction, and the ability to compare products. Reselling businesses are perfectly positioned to meet these demands, offering a hassle-free shopping experience that ticks all the boxes.

Furthermore, the convenience factor cannot be overstated. Perceived ease of use, risk management, website design, economic factors, product availability, and customer satisfaction all contribute to making online purchasing an attractive option for consumers.

Lastly, the potential reach of an ecommerce business is vast. You’re not limited to a local or even national audience; you can cater to a global market. This widens the pool of potential customers, further boosting the profitability.

9 Strategic Steps to Start A Reseller Business

Now you know why this business model is profitable. But how do you actually start one? This guide will walk you through a unique process tailored for 2024 and beyond. It’s time to put theory into practice and start your own resale business. Let’s dive in!

Man evaluating potential niches on a laptop

Before starting your own ecommerce business, consider your expertise and interests. Yes, profitable niches are enticing. However, aligning your business with your passions makes life easier. Sell products you’re genuinely interested in to make the venture more enjoyable. 

Doing so allows for deeper connections with your customers. Your enthusiasm for your chosen niche can fuel sustained motivation, helping you endure the inevitable ups and downs of entrepreneurship without losing your fire. 

Combined with your existing skills, this passion can result in effective business management, from multitasking to decision-making. Keep in mind, that authenticity goes a long way in the digital marketplace. Genuine representation of brand identity, values, and purpose, builds a real connection with your audience and attracts a loyal customer base.

The next pivotal step in building your own reselling business is to identify the niche. There are numerous advantages to evaluating where the treasure lies, such as a focused customer base, the ability to specialize and differentiate, the potential for higher profit margins, and less competition. 

However, not all niches are created equal. Some are more lucrative than others. Do your research to determine the viability of your chosen niche. Tools like Google Keyword Planner or SEMrush can illuminate popular search terms related to different product categories, hinting at market demand. 

Glimpse Discover Trend Feature showcasing Fashion & Apparel category

Meanwhile, Google Trends and Glimpse can reveal what’s trending now for a competitive edge. Balancing between trending products and evergreen niches can give you the best of both worlds, offering immediate relevancy while ensuring long-term demand.

Equally important is analyzing your competitors within the chosen niche. Understanding their business model, profitability, and differentiation tactics can inform your own approach. Lastly, remember to be adaptable. Market trends change, and successful entrepreneurs are those who can pivot accordingly.

Keeping an eye on emerging trends gives you an edge. Stay informed to identify new opportunities, understand consumer preferences, and seize the market. With an insider’s perspective, you can make informed decisions about products and services, and be the first to satisfy current market dynamics.

Leveraging tools like competitive intelligence software can be invaluable in this respect. These platforms can help you monitor changes across multiple online retailers, providing insights into customer and competitor behavior. 

The process is straightforward. All you need to do is input each competitor’s URL, and take action when you receive updates. You can easily monitor site updates, new products, and new content.

  1. Google Analytics
  2. Visualping
  3. Wiser
  4. Pricefy
  5. Brandly 360

In addition to monitoring trends, there are potential gaps and unmet needs in the reseller business. SEO tools and site analysis can help you identify opportunities that your competitors may have missed, allowing you to fulfill customer demand more effectively.

Finally, remember that entrepreneurial success often lies in striking a balance between taking calculated risks and pursuing innovative business ideas. Addressing market voids can present exciting opportunities for sustainable growth.

Weebly Demo Site
Big Commerce Demo Site
Shopify Demo Site

Establishing an online presence is the next step in the process. There are two options you need to consider. You can hire an expensive web developer, or use a pre-built platform to start immediately. 

Shopify and BigCommerce are cost-effective and time-efficient options to set up an online store. They also offer several templates to choose from to fit your personal style or branding.

Must-have features for an online reselling business:

  • Intuitive interface: Look for platforms that are user-friendly and easy to navigate.
  • User Control: These include product listings, inventory management, and customer service tools.
  • Scalability: As your business grows, you’ll need a platform with premium upgrades. 
  • eCommerce analytics: The platform should provide tools for monitoring vital metrics and KPIs.
  • Website personalization: Unique branding enhances customer experience and boosts conversions and customer loyalty.
  • Flexible pricing: This allows for discounts, sales, and different pricing tiers.
  • Multiple payment gateways: Offering various payment methods increases convenience for customers.
  • Automatic sales tax and account calculations: This feature simplifies accounting and compliance with global tax regulations.
  • Integrations with Facebook Marketplace and Google Merchant: These can broaden your reach and streamline marketing efforts. 

Each of these elements contributes to the functionality and appeal of your online store, impacting customer experience and conversions. 

For example, Google Merchant integration can drive more traffic to your product listing page, expanding your reach beyond your own website.

Additionally, consider leveraging established online marketplaces for reselling. Amazon, Facebook, and eBay offer centralized inventory management, diversifying your selling options and potentially enhancing revenue.

To secure funding or company bank accounts, you need a business plan. This blueprint outlines how you’ll generate revenue as an resale business. In addition to the overview, product lists, suppliers, strategies, and objectives, define short-term and long-term goals.

These measurable targets help track progress and ensure your business remains on the right path. Without them, measuring success and profitability becomes challenging.

1. Executive Summary: This is an in-depth business snapshot that explains what you aim to achieve. Lay it all on the table to showcase future planning and expected results. 

2. Company Description: Tell your business’s story and share details about history. Include the company mission, and what differentiates you from other resellers.

3. SWOT Analysis: Here’s where you identify viable strengths and potential weaknesses. Mention seizable opportunities and threats you’re aware of.

4. Competitor Analysis: Provide results from your research and analysis of leaders in your niche. Let the reader you understand the landscape and highlight areas where you outshine the competition. 

5. Products and Services: Potential funding sources need to know what you sell. Describe the products, target market, pricing strategy, and perceived value. 

6. Marketing Plan: Now, let’s talk about getting the word out. Outline how you’ll market products, from advertising campaigns to promotional events.

7. Operational Plan: This is where you explain how you do what you do. Discuss everything from how you source your products to the way you handle customer service.

8. Financial Plan: And finally, the money stuff. Here you’ll project your future finances, detailing your revenue streams, expenses, profitability, and any funding requirements.

For headache-free implementation, consider using free downloadable templates or AI-generated business plans. These tools save a ton of time and include all required steps.

Woman on laptop using credit card to make a payment

Setting up a secure payment system builds trust while instantly funding your business bank account. Recognizable payment processors streamline the sales process and boost conversions. From traditional merchant accounts to digital wallets, there are numerous options to suit your needs.

Credit card payments need multiple gateways and remain a popular choice for many businesses. While they may require meeting certain credit criteria and monthly fees, they offer the flexibility of accepting orders in various forms – on the web, in person, or over the phone.

On the other hand, digital wallets like PayPal and Google Checkout provide an alternative for those seeking a more straightforward setup. These platforms enable you to accept diverse payment types without the need for a merchant account, often with lower costs.

Other popular options such as Stripe, Venmo, and Square further broaden your scope, providing your customers with a variety of payment channels. This variety not only caters to a wider audience but also enhances the overall user experience.

Remember, setting up your payment system isn’t a one-and-done task. Keep optimizing it to ensure a seamless checkout process for your customers. Your payment system isn’t just a transactional tool, it’s an integral part of establishing trust.

For a reselling business to thrive, you need a dependable source. Unreliable suppliers won’t cut it. Use the following to ensure a profitable business venture.

Wholesale Suppliers

Wholesale suppliers are a go-to for those with the budget. They offer vast product inventories that make it easy to diversify your offerings. By establishing relationships with multiple wholesalers, you’ll have the variety you need and an endless supply. 


  • Access to a wide variety of products  
  • Potential for lower costs per unit
  • Ability to negotiate better deals over time 


  • Higher upfront investment due to minimum order quantities 
  • Limited control over inventory and shipping 


Dropshipping requires a supplier who handles inventory storage and ships directly to customers. Directories and platforms such as Oberlo and AliExpress are great starting points for finding trustworthy dropshipping suppliers.


  • No upfront expenses for inventory  
  • Easy scalability without worrying about storage or shipping logistics 
  • Wide range of products available from various suppliers 


  • Lower profit margins due to higher product costs 
  • Reliance on the supplier’s stock availability and shipping times 

Retail Arbitrage

Retail arbitrage capitalizes on discounted items from retail stores or clearance sales. You buy low, mark up the price, and rake in the profits. Price comparison tools can assist in identifying profitable opportunities.


  • Opportunity for quick profits by finding heavily discounted items 
  • Flexibility in choosing products based on market demand 


  • Limited availability requiring constant scouting 
  • Higher competition as more resellers are utilizing this strategy 

Beyond choosing a sourcing method, building strong relationships with suppliers and prioritizing quality assurance is paramount. As your business expands, consider scaling up your sourcing strategies and exploring partnerships that ensure a consistent product supply.

In the resale business, developing a competitive pricing strategy will determine the number of zeros at the end of your bank balance. It begins with understanding the various costs associated with your business. Online startups are low-cost.

Primary expenses include domain renewals, hosting, web development, maintenance, and inventory. Now, time for the meat and potatoes. The Cost of Goods Sold (COGS).

This calculation isn’t just about numbers, it encompasses every expense tied to acquiring and preparing products for sale. When developing pricing strategies, go deeper than what’s visible on the surface. “What are customers willing to pay” is the question. 

Gladiator No

You can opt for penetration pricing to attract customers with lower initial prices, position yourself as a high-end reseller with premium pricing, or dance with real-time market conditions through dynamic pricing. 

Never forget, value always overrides pricing. Be smart. Savvy owners use eye-popping discounts during promotions, enticing product bundles, and customer reviews from social media to elevate perceived value and boost sales.

When building your own ecommerce business, focus on establishing a solid online presence. This involves crafting an engaging website that effectively showcases your products. Additionally, social media platforms can drive instantaneous traffic that connects with a diverse audience. Watch this video for a top-down perspective.

Build Trust

Forge meaningful connections by actively engaging with customers and leveraging their reviews to build trust and credibility. Positive interactions can bolster your brand’s reputation, making it more appealing to potential customers.

Content, Content, Content!

Implementing effective marketing strategies is pivotal for heightened online visibility. Content creation, collaborations, and promotional activities will reach and resonate with potential customers, ultimately driving sales.

Collaborate With Influencers 

Don’t underestimate the impact of social media engagement and influencer partnerships on business growth. Regular interaction, encouraging user-generated content, and establishing beneficial partnerships can broaden your audience reach and enhance brand recognition.

Incorporate SEO Into Content Planning 

SEO is an art you need to master. Without it, you’ll never fully optimize product listings or website content. Attracting organic traffic with higher rankings is a long-term yet cheaper alternative to paid advertising. Never forget that.

Build a Community 

Finally, foster a community around your brand to connect with potential customers on a deeper level. Active engagement on social media, prompt responses to customer queries, and the creation of valuable content can help cultivate a loyal customer base.

Key Considerations For Successfully Starting an Online reselling Business

To hit the ground running and attain the margins you desire, you’ll need a steadfast commitment to product quality. As your operation expands, invest in robust quality control measures and employee training to ensure customer satisfaction remains high.

Adaptability is another key factor. Experiment with various niches and start small to gain a deeper understanding of your target audience. Doing so can lead to a profitable niche that meets market demand. Stay informed about market trends. Expert knowledge will help position your business as an authority in your chosen niche.

Lastly, commit to the development of a strong online presence. Start by investing in a user-friendly website. Then establish a viable presence on social media platforms. When customers have questions, respond promptly. Your hard work will pay off in the form of positive customer reviews which build credibility. These steps will set your online reselling business apart in a highly competitive market.

Advanced Strategies To Scale Your Online Reselling Business

As your business grows, you’ll recognize the time for expansion. To scale your online reselling business, implement advanced strategies as soon as you’re proficient. The first step to boosting visibility is to showcase high-quality product photography and engaging descriptions. This draws customer attention and highlights your products’ unique attributes.

Next, focus on comprehensive promotional strategies. Content marketing, SEO-centric blogging, email marketing campaigns, influencer collaborations, and paid advertising will increase brand visibility and credibility in your niche.

Lastly, if global expansion is on your radar, careful planning is necessary. Scrutinize sales data, gauge market demand, and evaluate your operational capabilities to pinpoint the ideal moment for expansion. 

Consider bringing on additional team members or outsourcing tasks to professionals to effectively delegate responsibilities and ensure seamless operations. With these advanced strategies in place, your online reselling business is set for remarkable growth.

Wrapping Up

Taking the world of online reselling on is like mastering a craft that blends art and science. Buying and selling products are not the only requirements. Strategic planning, effective marketing, and a genuine commitment to customer service are also key ingredients. 

Take time to understand your market, pinpoint a niche that resonates, and curate quality products. A user-friendly online store opens the door to success. Remember, setting up shop is the initial step. Competitive pricing and captivating marketing keep customers on the page longer. 

As you grow, keep a watchful eye on the pulse of market trends, adjusting your strategies as the landscape evolves. And through it all, maintain a steadfast dedication to delivering top-notch customer service. With resilience as your brushstroke, long-term success in the vibrant world of online reselling is not just a goal; it’s well within your grasp.

Ken Jones Digital Marketing & Blogging Expert

Ken Jones

Ken is a freelance copywriter and digital marketer who started his online journey in 2011. He’s been hooked on internet marketing ever since, and he loves nothing more than helping others learn how to do the same.

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