9-Steps To Attract More Visitors to Google Business Profiles In 2025

Share The Love:

• Instagram
• Pinterest
• Facebook
• LinkedIn
• Twitter

Local businesses often disappear from key search results, making it difficult for nearby customers to find them. Even if they provide excellent services, visibility can be a challenge. With nearly 40% of businesses receiving more than 1,000 monthly search views, it’s time to take action.

Without a clear plan to attract more visitors to Google business profiles, your online presence can easily get lost in the crowd, leaving your business unnoticed. 

However, optimizing your business details and implementing a Google review management strategy plays a big part in attracting more business. These steps don’t just raise your profile. They get people to visit. In this post, I’ll provide a few tips that can substantially impact local search results.

The Impact of an Optimized Google My Business Profile

Picture your local coffee shop or favorite neighborhood restaurant. Can’t find their hours online? Frustrating, right? That’s precisely how your customers feel when they can’t find your business.

Let me share something interesting. Nearly half of all local searches come from people ready to visit a store in person. Think about that. These aren’t just casual browsers. Each Google search represents a potential customer actively looking for businesses like yours.

Your online presence works like a 24/7 storefront greeter. It answers questions, showcases reviews, and helps neighbors discover you. Clear hours, accurate details, and authentic customer interactions make the difference between being just another business and becoming the go-to spot in your neighborhood.

Possible Reasons Your Google Business Profile is Not Showing Up

Sometimes, a listing will not appear on mobile or desktop, leaving business owners scratching their heads. One common reason? Lack of verification. Until ownership gets confirmed, whether by phone, email, or mail, search engines will not fully trust the information. 

Timing also plays a role. A brand-new listing or one stuck in pending status may take weeks, sometimes months, to gain traction. If a profile was suspended or disabled due to policy violations, no search term will lead to traffic.  

Accuracy matters, too. Outdated details, miscategorized services, or inconsistencies across platforms confuse search algorithms, making visibility drop. Lack of engagement also is an issue. Few reviews and little customer interaction can make a listing seem inactive, reducing its reach. 

9-Steps To Get More Traffic from Mobile & Desktop

Want to know the secret to more traffic? Here are nine steps that help you target more potential customers for website traffic, in-store visits, and ultimately, more sales.

1. Complete and Update Your Business Information

Google prefers profiles that are complete and accurate. Your business name, address, and phone number must be correct for search engines to trust your profile. Without this, your visibility drops, and customers will have difficulty finding you in the search results or Google Maps. 

Imagine a local coffee shop that forgets to update its holiday business hours. Customers show up expecting it to be open, but the doors are locked. Now, they move on to your competitor. Not good. A missing phone number can have the same effect. Customers may not be able to reach you for questions or reservations. 

Verifying your location with Google is mandatory. Adding details like your website URL and service areas gives more context, helping customers understand what you offer. Lastly, consistency matters. If your details differ across directories, search engines see conflicting information and move on. 

2. Optimize Your Google Business Profile and Categories

A good business description helps you stand out. It tells potential customers exactly what you do and what makes you different. Do you offer perks like free Wi-Fi or focus on sustainability? Mention that! Use all 750 characters to grab attention. 

For instance, a local coffee shop could talk about its home-baked treats and cozy vibe, giving it an edge over others. Throw in a few relevant keywords and “near me” terms to boost your chances of ranking in local searches. A bakery could use “fresh bakery near me” to catch nearby customers. 

Picking the correct business category is just as important. For example, a yoga studio should select “Yoga Studio” and “Health & Wellness” to attract more people. Keep your brand message consistent everywhere. And remember to update your description regularly, especially when there are special hours or upcoming events. 

3. Add High-Quality Visual Content

High-quality photos and videos show customers what they can expect from your business. They can help tell a visual story about your products, services, and the experience you offer. Customers can envision purchasing from you when they see images that include your team or showcase your space. 

For example, a restaurant could post photos of its dishes, staff interacting with guests, and the cozy dining area. These images make the experience feel more personal and engaging. Businesses that regularly update their visuals, such as adding seasonal photos or promoting new offerings, tend to perform better online. 

Keep image sizes in check (i.e. 720 px wide by 720 px tall), so your pages load quickly. Customers will appreciate it. Lastly, encourage happy customers to share their photos. User-generated content boosts your credibility and helps your listing stand out. Tag your business in their posts to further showcase the customer experience.

4. Encourage and Manage Customer Reviews

Asking for feedback on-site is more effective than following up after a delightful experience. Place a review stand or plate in a visible area of your business, like near the checkout or waiting area, and encourage customers to leave their thoughts before they leave. You can also equip your staff with Google review tap cards if you provide outside or delivery services.

A simple sign that says, “Had a great experience? Please share your feedback on Google”, will prompt them to leave a review while the experience is fresh on their mind before they forget. You can also add a QR code that links to your review page, making the process seamless for customers. 

After a service, a staff member might say, “Thank you for choosing us today! If you are happy with our work, please take a moment to leave a review on Google.” Whether the review is positive or negative, respond quickly. If the feedback is great, share it on your website and social media to show appreciation and build trust with potential customers.

5. Utilize Google Posts for Regular Updates

Posting updates on your Google Business Profile keeps your audience engaged and informed. Sharing promotions or upcoming events shows your business is active. For example, a local bakery might post about a new seasonal pastry, inviting customers to visit and try it. 

Including a tempting photo of the pastry with a link to the menu encourages visitors to stop by. Using clear calls-to-action like “Order Now”, helps guide the next steps. Visuals, such as photos or short videos, make your posts more engaging. 

A fitness studio could share a clip of a high-energy class with an overlay button reading “Join Now”, linking directly to the class schedule. Consistently creating new Google Posts ensures customers always see the most relevant and current information, which builds trust and increases local search rankings. 

6. Leverage the Q&A Feature

Customers often check the Q&A section when they need quick answers. As you can see, business owners frequently overlook this feature, but it is the perfect place to connect with them. Keep an eye on it to respond quickly and clear up any confusion. For example, a local restaurant could reply to questions about gluten-free options within hours and even link to the online menu.

Another great move? Post answers to common questions upfront. A software company could share info on pricing and installation so potential customers have everything they need to know. The Q&A section is also a great spot to highlight key details about your business. 

For instance, a boutique spa could showcase its unique services or limited-time offers. Take note. Quicker responses will build trust while showing your expertise. Your timeliness will do more than earn answers. It also puts customers at ease. 

7. Implement Local SEO Strategies

Local search optimization is essential for helping nearby customers find you quickly. Start by using location-specific keywords on your Google Business Profile and website. For example, if you run a plumbing business in Atlanta, use terms like “Atlanta emergency plumbing” or “Midtown Atlanta plumbing services”. Terms like these tell search engines where you are, improving your chances of ranking in local searches.

Targeting “near me” searches is also crucial. People frequently search for businesses close to them, especially on mobile devices. Phrases like “plumber near me” can increase your chances of appearing when someone nearby needs plumbing services. You might consider creating a page titled “Best Plumber Near Me in Atlanta” to make it easier for customers to find you.

Finally, focus on building local backlinks. Work with local businesses, sponsor community events, or get featured in local blogs. These efforts signal search engines that you are a trusted, active part of your community. Over time, this can improve your local ranking, making it easier for potential customers to find you when they search online.

8. Use Google Ads to Enhance Visibility

Running targeted ads for your local community can really make a difference. Start by getting a feel for what your nearby customers care about. Take a boutique in Portland, for example. The store could run an ad featuring its eco-friendly clothing line while focusing on locally sourced materials. 

That message speaks directly to Portland’s sustainability-driven crowd, creating buzz and encouraging engagement. Geo-targeting is another great tool to use. It lets you narrow your ad focus to a specific area, like a 10-mile radius around your business location. 

Let’s say you own an auto repair shop. With geo-targeting, you could show ads to people who live close by, highlighting your years of experience and commitment to the local community. This way, you reach the right people without overspending. With clear goals and targeted ads, you can see real results that grow your local business.

9. Monitor Performance with Google Insights

Google Insights offers detailed data on search impressions, profile views, and customer actions that help companies gauge progress and learn more about who they are reaching. The suite includes an Insights page for an overview of key metrics, an Insights Finder for deeper data exploration, and Search Console Insights to track search queries.

Familiarize yourself with these tools to reveal trends that guide your marketing decisions. A small café, for example, might notice that weekend direction requests increase noticeably, prompting a targeted brunch promotion to capture that interest. Another business, such as a boutique clothing store, might discover that a surge in clicks on its call button follows the addition of new product visuals, prompting it to invest more in high-quality images. 

With historical data, you can make small changes, like adjusting operating hours or refreshing service details. Doing so can lead to significant gains in search ranking and website visits. By setting clear, measurable goals and comparing current metrics to past results, small business owners can refine their tactics for better outcomes. 

Check out this video for a sniper tactic your competitors are too busy to recognize:

Expert Tips To attract more visitors to google business profiles

To stay ahead of the competition, you need a keen understanding of evolving online trends, especially if you want your business to pop up first on Google Maps and search. Consider implementing the following advanced strategies to go beyond the basics:

• Stay Informed on Google Business Profile Updates: Google frequently introduces new features and tools to its Business Profiles. Regularly review Google’s official communications and industry blogs to keep abreast of new features and updates.
  
• Conduct Regular Performance Analyses: Monitoring key performance indicators such as profile views, search impressions, and customer actions provides insights into what resonates with your audience. Utilize the Performance section in your Google Business Profile to assess metrics and adjust your strategies based on these insights.
  
• Invest in Ongoing Digital Marketing Education: Digital marketing never stands still. To stay ahead, focus on learning. Train your team, take online courses, join workshops, and follow industry newsletters. These resources help you keep up with new trends and strategies. The more you know, the better you can optimize your Google Business Profile and refine your marketing approach.
  
• Seek Professional Insights and Case Studies: Learning from experts and analyzing real-world examples can reveal effective strategies applicable to your business. Consult with local SEO specialists and review case studies for actionable ideas that attract more customers. 
  
• Adopt a Proactive Approach to Market Changes: Consumer behaviors and market dynamics shift rapidly. Monitor customer feedback and market trends to swiftly adapt your online presence, keeping it relevant and competitive.

If you integrate these strategies into your daily workflow, your business will reap the benefits. With these tips, you can use data to adjust tactics, attract more visitors, and maintain a strong connection with the local community.

Wrapping Up

Optimizing a Google Business Profile makes a real difference in attracting customers and building trust. I have seen firsthand how small changes, like updating business details, posting regularly, and responding to reviews, can improve visibility and engagement. 

The strategies in this guide are not just theories. They come from real-world experience and proven success. Try these steps and track your results to set your business up for long-term growth. Trust and believe, most competitors will not go the extra mile like you.